How to Choose YOUR Wedding Photographer


Read this before you book
The right photographer & vendors will immediately PUT YOU at ease
Now that you’ve found your soul mate, you’re ready to find a photographer to capture you both making it official. Many couples begin their wedding photographer search with no previous knowledge of hiring a professional photographer – maybe you posted in a Facebook group and quickly learned that finding people willing to photograph your wedding isn’t difficult.
We know that receiving all these responses can be overwhelming so how do you choose the photographer that is the best fit for you?
The information in this complimentary guide is intended to offer recommendations and insights into things to look for, what to anticipate, and what questions to ask as you explore the galleries and portfolios of potential wedding photographers. It’s largely based on my own expertise as a wedding photographer (and research
writer), and a few fantastic resources I’ve quoted throughout the guide.
Ultimately, finding the right photographer is a practice of your own artistic preferences, knowledge about what to look for, and heart/gut feeling following a consultation and interview process with those lucky enough to make your short list.
With that said, most couples ultimately want to feel the same way about their wedding photos and experience: to feel beautiful, confident, and have wonderful memories they’ll cherish for a lifetime. There are a diversity of roads to take, to arrive at the end goal, which is to cherish these photos as a part of your legacy.
The following are some important insights into how to approach your inquiry process. Ultimately, the goal is to develop a short list of talent that make your feel fully confident in – and excited for – your wedding day coverage.

QUALITIES OF A PROFESSIONAL WEDDING PHOTOGRAPHER
Recommended planning time: 10 – 18 months before your date
SEEK OUT A personality and professionalism that puts you at ease
Build fun and trust-based relationships with your key vendors. Especially the ones who will spend so much of your your wedding day within 10 feet of you. Their influence on planning, communication, and capacity to support you throughout your wedding journey is a crucial part of your wedding experience. Be sure to check out their reviews and get some face to face time to confirm you truly click, and share your vision for your celebration.
You may be asking – how?
Meeting for the first time at a coffee shop or booking in for an engagement session is a wonderful way to personally connect for a vibe check. Zoom calls are also popular to get in some face time before moving forward with the investment.
If you’re not sure where to begin or what questions to ask when interviewing a photographer Nicole, a Vancouver Island wedding planner with Intended Events, has a great checklist for interviewing photographers and other vendors in her resource section.
ADVICE FOR LGBTQ WEDDING COUPLES
If you’re planning an LGBTQ ceremony, some green flags are that they take an interest in your pronouns (on their contact form for example) or their own pronouns are defined on their email and you notice gender neutral language and photos of queer couples throughout their website.
On a consultation call, ask questions about their experience working with queer couples and how they navigate posing so that you both feel like your beautiful selves and not encouraged to show up in an overly masc/femme dynamic if that doesn’t feel aligned for you both. Booking an initial engagement session before a fuller wedding investment can be a reassuring way to explore weather a photographer is able to hold a space and offer direction that feels right for you.
ADVICE FOR BI-RACIAL WEDDING COUPLES
If you’re a couple with different skin tones, it can be valuable to explore a photographer’s full galleries of similar couples so that you can see how their editing style impacts skin tones of the couple and their families. Our studio’s style leans true-tone and cooler so that the darker and warmer undertones in some folks skin don’t lean overly orange.
DATE AVAILABILITY AND WHAT TO KNOW ABOUT ASSOCIATE TEAMS
There are a diversity of ways to find a photographer available for your dates. There are so many ways to find a photographer: scrolling your venue’s tagged images on Instagram, asking friends/family/wedding planner. So how do you know if the photographer is available for your date? Some couples explore Facebook groups by posting your dates or rely on their planning team to develop a short list for them.
If you’re working with a specific budget, some like to post dates and a budget range. Be prepared to get a tidal wave of comments from keen vendors. If you haven’t started a spreadsheet to explore and short list vendor options that feel aligned for you both, now is the time! Give yourself time to learn and explore and trust your instincts to lead you towards the right fit.
Unless you’re booking through a large company, with a team of associates to cover a diversity of dates, many photographers will have limited date availability. The busy summer months between June and late September only include sixteen weekends. It’s important to confirm who will be covering your ceremony, and their availability well in advance, so that you know you’re getting an wedding specialized and experienced pro.
As a word of caution, there are some associate based photography teams that quote below the industry average, and then subcontract the day of coverage and/or editing to newer photographers. Before you book, it’s important to request full galleries and portfolio from any associates that will be covering your wedding to guage their experience. Many of the companies offering full photo and video coverage around the $3,000 point and under in Western Canada send associates that are newer wedding photographers and videographers who are overseeing the editing to align with the art direction of their studio.
A timeless style that suits your vibe
Do you remember when black and white images with selective colour pops was the hottest trend in the early 2000’s? So do the couples that hired photographers for that editing style. While those images are surely still loved and inspire a good laugh, and we respect a few creative edits, we highly recommend shortlisting classic styles that are sensitive to your colour pallette.
If you’re hoping to have albums, prints or other wall art made up, know that some editing styles that look wonderful on Instagram don’t always translate well on paper. Photography styles that offer classic true-to life film elements (such as low contrast, light grain, clear highlights, and subtle desaturation) will look timeless as prints for years to come. If you’re curious about what products your photographer offers, ask your photographer to share some samples when you meet with them and what specs they export their work at. We always export at 300 dpi and render for matte paper.
Full galleries from real weddings
The truth is that your wedding day will likely have very different conditions and time constraints than many of the Pinterest worthy scenes you see online. There’s some important dialogue at the moment around how Instagram and Pinterest, and staging dramatic wedding scenes without price context that so many reflect a 100k budget, contributes to wedding dysmorphia. Attending workshops is crucial for professional development, and aligning a photographer’s portfolio with the clients they seek to serve, but it’s equally important to explore galleries from real couples to see how a photographer works under real life timelines.
Weddings are very different and time sensitive environments compared to typical photoshoot conditions. Be sure to seek out a photographer that can work quickly and artistically in diverse environments and lighting situations from start to finish. You’re welcome to ask to see imagery of weddings similar to what you’ve planned so that you can feel reassured that their editing style will flatter you, your colour pallet, style and venue and that your photographer has served other couples that feel aligned with how you wish to approach your day.
This is another great reason to book an engagement session with your photographer so that they approach your wedding portrait sessions and edits, well informed of what worked well during that first session.
Great answers to technical questions
After you’ve met your photographer you explore how they troubleshoot and safeguard your images.
Don’t be afraid to ask:
– if their camera(s) writes to dual card slots (a safety net if there’s a card writing error)
– if they use one or two cameras, and what they’d do if there’s an issue or malfunction with their primary camera body
– what their systems look like, including their back up workflow, image-loss risk reduction strategies
– if they include printing rights, web and high-resolution images in their coverage and packages
– how they ensure their artwork is going to print beautifully
– weather the images will be watermarked or if there’s additional costs
– if your gallery arrives fully edited and colour graded, or is it shot to JPEG and delivered without revisions
– how many images are typically included in their coverage (50 – 100 per hour is the industry standard)
– weather quotes are all inclusive of artwork and images or if those are purchased separately
– weather their quote is able to cover an associate of equal talent in case an emergency prevents the booked lead photographer from attending.
Contracts with clear timelines and deliverables
Make sure a contract is in place that details payment and delivery timelines. It’s common for up to a 50% deposit (non refundable retainer) to reserve a wedding photographer for your dates. The balance is typically due in full before your wedding day. Please never send money until a contract is in place and you’ve spoken to your photographer personally to confirm that they’re a legitimate business and entity. While the excitement is real when receiving a wedding gallery, it can take up to 10 week timeframe for 1000 image galleries to be hand polished and refined. Every photographer sets their own delivery time frames, but that should be communicated up front and be fully transparent. Many photographers can also offer payment plans as well leading up to your special day. Our studio also uses calendar invites to communicate projected delivery dates as your gallery is polished in the weeks after your wedding.
Consultation and coaching
There are many subtle and need to know logistics that help ensure the best photo coverage for your wedding. Ask your photographer if they provide any guides, resources, or coaching sessions to empower you with the knowledge needed before and during the ceremony to help achieve the best shots.
Licences, Insurance and registration
The line between artist and entrepreneur is one that many photographers walk carefully. Be sure that who you hire is fully insured and licensed to provide commercial photography services especially if they’re working out of state, province, or country. Destination wedding photographers can potentially be stopped at borders if they don’t have a valid work permit. So many destination photographers try to plead “vacation” at the border – and not all are successful.

HOW TO UNDERSTAND VALUE
Here are some common factors that shape pricing
PRIORITIZE VALUE FOR INVESTMENT
There are wedding photographers out there who will shoot a wedding for $500 and others who will charge between 8k and 30k in premium and luxury markets or for multi-day ceremonies. There are some who studied contemporary and fine art photography at University (hi!) and others that learned from YouTube – and are equally masterful.
No matter what your budget is, don’t be shy about getting in touch with your dream photographers. Finding someone who you feel is 10/10, even if they’re not available for your dates or budget range, will guide you closer towards the level of excitement and confidence you feel when you do find someone who is a great fit. Keep reading to learn about how pricing and contracting is often approached.
Weddings are highly technical and premium events. To cover them well and deliver outstanding imagery they require significant client care and consultation, high-end photography gear, composition and technical mastery, in these ever-changing environments. If you’re curious why the costs of wedding photographers vary significantly, something to keep in mind is the following – a small UK study (2020) recently found that wedding photographers typically spend around 4% of their time actually taking photos of weddings and the rest on editing, album and product design, and communication with clients and business administration.
Photographers, like most small business owners, must account for overhead and taxes with their pricing. It’s not uncommon for their take home to be 1/3 of what’s quoted, and for them to then take 40 or more hours to edit 1,000 images.
Here are some significant factors that shape a wedding photographer’s pricing:
Overhead, software, marketing, insurance, licensing, and taxes.
No business can operate without these costs, unfortunately.
WHO IS ON THEIR TEAM
All small businesses and photographers, who are essentially professional artists, are unique in how they operate – some wedding photographers prefer to oversee every aspect of the process, some bring an assistant on the day, while others subcontract to associates to cover weddings and potentially editors as well.
DELIVERABLES INCLUDED
Preserving and displaying your memories is the most important part of the investment. While some photographers only provide digital galleries, others also incorporate film, and include heirloom albums, wall art, folio boxes, slide shows and other prints or gift cards in their packages.
EXPERIENCE AND EDUCATION
Training, developing and enhancing our capacity to care for clients and deliver incredible art work is a significant investment. Career photographers typically operate as small business owners and contractors, who then must regularly invest in workshops, education, and mentoring opportunities to keep their portfolio and professional capacities relevant and inspiring.
LIMITED AVAILABILITY
Given that many weddings occur on weekends, every photographer is inherently limited in which dates they can take during peak season.
PRE and POST-PRODUCTION TIME
Consultation and meeting time, location scouting, editing, album artwork and ordering represents a number of essential tasks that occur beyond the wedding day itself. This can often represent 40+ hours of work outside of the wedding day.
TOOLS AND DEPRECIATION COSTS
It’s not uncommon for a photographer to take 500 photos during a session and 4,000+ photos during a wedding. Some pro models of Canon camera bodies (valued at 3k USD) commonly have a shutter lifespan of 150,000 articulations before repairs are required. It’s also not uncommon for professional photographers to have 5 – 30k worth of equipment all of which needs regular care and servicing.

Common Approaches to Booking
CONSULTATION
After completing an inquiry form, many photographers will either send some pricing options right away or reach out personally to arrange a consultation to learn the details of your ceremony and coverage needs. During an initial meeting you may chat about your unique love story, what you loved about the venue you booked, travel logistics, how the planning process is going, other vendors you’re looking for, what’s most important to capture, and any challenges or needs that require a solution. Remember, this person is the one getting a front row seat to all your wedding day feelings. We highly recommend you connect on a personal level, and confirm they’re someone you can be yourselves around.
THE NUMBERS
No two ceremonies are exactly the same. Some photographers will provide their standard price sheet upon contact, and others will provide a custom quote and proposal most relevant to your coverage needs. We prefer the latter approach, and you can learn more about my approach and rates here.
Scheduling
If you’ve got your heart set on a specific photographer, contact them as soon as you’ve secured your venue dates to avoid disappointment – or before if your date is flexible and you’re certain they’re your top pick for your special day. Some vendors will have greater availability and alternative pricing options for weekday dates or high and low season rates; this can also be a good option for elopement coverage planned within shorter timelines.

Based in Victoria, BC
READY TO CONNECT?
MEET YOUR WEDDING PHOTOGRAPHER
VANCOUVER ISLAND ELOPEMENTS + PHOTOGRAPHY
Hey, if you’re new here, I’m Kate Tutty, a Vancouver Island Wedding Photographer and Super 8 Videographer!
Most couples can feel shy in front of the camera and overwhelmed by the wedding planning process at one point or another. My process is all about candid connection and prompts that put your at ease. My style is inspired by anticipating the moment, a gently lit mood, refined with timeless texture and true to life tones.